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017 Chasing Mission Fit: Finding Your Ideal Students with Bart Caylor

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In this episode of Meet the Difference Makers, Ryan talks with Bart Caylor, President and Founder of Caylor Solutions. They discuss their friendship and the impact Bart has had on Ryan's career. They also delve into Bart's journey in higher education and his passion for helping schools with marketing and AI. They touch on the importance of a liberal arts education and the misconceptions surrounding higher ed. Bart shares his experiences at Anderson University and the positive influence of his professors. 

They also discuss the challenges facing higher ed and the opportunities for positive change. Bart Caylor discusses the importance of helping schools think outside the box and find their unique mission fit. He emphasizes the need for schools to understand who they are and attract students who align with their values and goals. Bart also highlights the significance of creating compelling content, particularly through video, to engage Generation Z and Alpha. He advises schools to start with long-form videos and then repurpose them into shorter, more digestible formats. Bart shares that MissionFit clients for Caylor Solutions are typically smaller schools, including faith-based institutions, that are open to new ideas and looking to make a difference. 

Takeaways: 

  • The importance of friendship and mentorship in personal and professional growth
  • The impact of a liberal arts education in opening up opportunities and changing lives
  • The challenges and misconceptions surrounding higher education
  • The opportunities for positive change in higher ed through marketing and AI Helping schools think outside the box and find their unique mission fit is crucial for success.
  • Understanding who you are as a school and attracting students who align with your values and goals is essential.
  • Creating compelling content, especially through video, is key to engaging Generation Z and Alpha.
  • Starting with long-form videos and repurposing them into shorter formats can maximize content reach and impact.
  • MissionFit clients for Caylor Solutions are typically smaller schools, including faith-based institutions, that are open to new ideas and looking to make a difference.

Links mentioned in the show:

 🎥 Watch the full interview here

 

 

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