015 The Role of Mentorship and Self-Discovery with Jenny Petty

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In this episode of Meet the Difference Makers, Ryan talks with Jenny Petty, the Vice President of Marketing Communications, Experience, and Engagement at the University of Montana. Jenny discusses the current challenges in higher education, the importance of maintaining the value and accessibility of universities, and how her team is leveraging innovative marketing strategies to engage students. She also shares her personal story of growing up in a family that valued education and how it shaped her career path. Jenny highlights the impact of mentorship, the importance of self-discovery in higher education, and the need for resilience in the face of changing educational landscapes.

Takeaways:

• Higher education plays a pivotal role in shaping society and has a significant impact on individuals and communities.
• Accessibility and affordability are crucial in ensuring that higher education remains open and accessible to all who seek it.
• The national narrative around higher education needs to shift to regain trust and emphasize the value it provides.
• Higher education institutions need to be adaptable and willing to experiment with new approaches to meet the changing needs of students.
• Alumni engagement is essential in storytelling and career readiness, and their experiences can greatly benefit current students.
• Innovative marketing strategies, including personalization and AI, are essential for engaging prospective students and improving enrollment rates.

Links mentioned in the show:

• umontana.edu
• meet.umontana.edu
• Email Ryan Koral: [email protected]
• Follow Ryan Koral on Instagram
• Connect with Ryan Koral on LinkedIn 

🎥 Watch the full interview here

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