010 Crafting Futures: A Conversation with Allison Turcio on the Evolution in Marketing

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In this inspiring episode, Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, shares her accidental journey into higher education and how she's making significant impacts. From her initial role in communications to embracing social media and CRM communications, Allison discusses the evolving landscape of higher ed marketing. She emphasizes the importance of student-focused strategies and the power of community over competition in the higher education space.

Takeaways:

• The shift towards student-centered marketing strategies in higher education is crucial for meaningful engagement and impact.
• Embracing changes and challenges in higher ed can be an exciting opportunity for innovation and growth.
• The power of community and sharing knowledge in higher ed significantly enhances the collective impact on students' lives.

Links mentioned in the show:

• Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena College
• The Application, with Allison Turcio (podcast)
• The Higher Education Marketer’s Digest
• Connect with Allison Turcio on LinkedIn
• EduWeb Summit
• Email Ryan Koral: [email protected]
• Follow Ryan Koral on Instagram
• Connect with Ryan Koral on LinkedIn

🎥 Watch the full interview here

 #HigherEdMarketing #StudentCenteredStrategy #EducationImpact #HigherEdLeadership #CommunityOverCompetition